Air Jordan 4 'Bred Reimagined'

The Classic, Rebuilt From the Ground Up.

The Air Jordan 4 'Bred Reimagined' takes the most iconic colorway in Jordan Brand history and approaches it with fresh eyes. Black and red on the AJ4 silhouette isn't new — but the 'Reimagined' treatment reexamines every material choice, every construction detail, and every design decision to deliver a 'Bred' that honors the original while pushing it forward. This is what happens when a legend gets the respect it deserves.

Style number FV5029-006.

Why 'Bred' Always Matters

Black and red — 'Bred' — is the foundation of Jordan Brand's color identity. It's the colorway MJ wore when he was fined $5,000 a game for violating the NBA's uniform policy, the combination that made Nike and Jordan household names before the endorsement deal was even fully understood. Every 'Bred' release since carries that defiance, that energy, that refusal to conform. The AJ4 'Bred Reimagined' brings all of that to a silhouette that already carries its own legendary weight.

What You're Getting

• Upper: Premium leather construction in black with Varsity Red accents — reimagined material choices that elevate the classic 'Bred' palette
• Cushioning: Visible Nike Air unit in the heel for responsive, all-day comfort from the original 1989 blueprint
• Outsole: Classic AJ4 rubber outsole with herringbone traction in tonal black
• Details: Reimagined construction details throughout — plastic wing eyelets, mesh side panels, and lace lock hardware with a fresh perspective
• Style Code: FV5029-006

The 'Reimagined' Difference

A standard 'Bred' retro gives you the colorway as it was. The 'Reimagined' edition gives you the colorway as it could be — with material upgrades, construction refinements, and design choices that reflect what Jordan Brand has learned in the decades since the original. It's the same DNA, elevated. For collectors who already have a 'Bred' AJ4, this is the version that justifies owning both. For newcomers, it's the best possible entry point into one of sneaker culture's most important color combinations.

The Air Jordan 4 'Bred Reimagined' is a premium take on a grail colorway — and it won't be available forever. Secure your size before they're gone.